Not too long earlier, White Hat Jr. a live online coding platform for kids scripted a dream exit for itself. Byju’s, which is the poster boy of India’s edtech start-ups acquired White Hat Jr. in an all-cash offer of $300 million.
The parental ambition that leaks inside kids and makes them dream about IIT from as early as class 9 which is 3 years before they will really offer the test, has sustained a 5000 crore coaching industry in a little Rajasthan town called Kota and that contributes simply 10% of the total applications that competitive examinations for engineering and medical receive from across the country for a handful of seats.
Naturally, this pressure, importance, and glorification of competitive tests will have it’s alarming side effects. According to the most recent information put together by NCB, 28 trainees in India are catching pressures of the education system every day and taking their lives which is no short of an epidemic.
And this video is an explainer of why the marketing message of WhiteHatJr threatens!
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http://medicalbillingcodingonline.org/the-problem-with-whitehatjrs-marketing-campaignexposed-factually/
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